Online Marketing-SEO/SEM

Search Engine Optimization (SEO)

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as google, bing, yahoo, etc…

At it’s core, SEO is about researching information to gain insight into your audience. There’s a critical need to have a full-circle understanding of your search audience and the types of content that appeal to them by incorporating systematic research into your SEO plan and taking into consideration the data points that provide the key information needed to create an effective strategy for being the best answer for your target audience. With a data-driven SEO strategy, we will help you: reach your audience, encourage them to engage.

Search Engine Marketing (SEM)

Refers to the process of paying search engine companies to ensure that your website or specific pages appears in users’ results, typically at the top or in a column that appears beside other, non paid results.

How it works:

Advertisers choose the keywords that they think searchers will most likely use when looking for products, services, and content similar to theirs. Then, when the customers enters into a search engine such as www.google.com one of the keywords purchased, will show a small ad above all search results.

SEM has proven to be an extremely effective advertising medium for the following reasons:

  • Highly qualified prospects – Searchers are often highly qualified prospects, especially for the most narrowly defined terms.
  • Effectiveness of pay per click (PPC)- Advertisers only pay  when a searcher clicks on their ads.

30-Point SEO Website Audit

30-Point SEO Website Audit
You are considering purchasing SEO services, but you don’t know what you’re doing right already or what could be seriously hurting your SEO. This audit is the perfect starting point for your search engine optimization efforts. We’ll perform detailed analysis of your website’s search engine optimization and provide an informative report for you so you know the steps you will need to take to improve your website’s performance. We’ll identify and prioritize the things your website lacks. We’ll even set up free Google Analytics and Google & Bing Webmasters accounts for you.

SEO Keyword Research & Planning

SEO Keyword Research & Planning
Your ready to start creating content and optimizing your website, but you want to make sure you’re optimizing for the correct keywords. We’ll research and prepare a report to identify 50 keywords or keyword phrases you should be using on your website. We’ll rank them according to competition and search frequency. You can use this report to help you gain traction in search engine rankings and drive more organic traffic to your website.

Content Marketing Strategy & Planning

Content Marketing Strategy & Planning
You have the keyword report and you are ready to create content for your website, but you’re overwhelmed or worried that you won’t be able to get your team to commit or execute. We will work with your team to create a 1-year content marketing strategy based on our keyword planning research, your business and ideal clients. We’ll define goals, critical success factors, roles and create a calendar with assignments for each person on your content marketing team. (does not include the keyword research report or training on content marketing tools such as WordPress or social media training).

SEO Backlink Package

SEO Backlink Package
You have a relatively new website, and you need to make sure you are registered with the main directories and search engines, which will provide important back-links to help your website get found. We’ll set up accounts with back links that will improve your online reputation. Choose 5 of the following: Google Plus, Yahoo Local, Bing, Manta, Angie’s List, Linked In, Facebook, or ask about custom industry-specific listings.

Monthly Analytics Reporting

Monthly Analytics Reporting
You are working on your SEO and creating content for your blog, but you’re not sure if it’s really helping. We can provide in-depth website statistics reports, analysis, and recommendations to help you understand and improve your website’s performance. Reports may include Google Analytics reports and/or heat mapping.

Monthly Turbo SEO Package

Monthly Turbo SEO Package
You understand that driving more quality website traffic to your website is the best way to spend your marketing dollars, but you don’t have time to create content constantly work on your search engine ranking, we can help. In our monthly program, we’ll start the process with our initial 30-point SEO audit and keyword planning report. Each plan is customized to your business and business needs. On a monthly basis, we’ll fix any necessary items we discovered in the audit. We may research and create content (articles and graphics), optimize existing content, or distribute content via social media. Plan may also include external off-site SEO services such as backlinking and guest blogging. Every package includes detailed monthly analytics reports.