social media marketing (or influencing) is powerful because it helps businesses connect directly with people where they already spend a huge amount of time: online. You need it because it:
Builds Awareness Quickly – Social platforms give you visibility to thousands (or millions) of potential customers without the high cost of traditional advertising.
Creates Direct Engagement – You can talk with your audience in real time, answer questions, and build relationships that feel more personal.
Drives Sales & Leads – Social posts, ads, and influencer promotions can guide people straight to your website, store, or booking page.
Increases Trust & Credibility – People trust recommendations from people they follow (influencers, peers, even micro-creators). That social proof is often more powerful than company ads.
Targets the Right Audience – Social media platforms let you target specific groups by age, location, interests, and behavior so your message reaches the exact people most likely to buy.
Keeps You Competitive – Most businesses are on social media. If you’re not, you risk looking outdated or being overlooked when people search.
Provides Analytics & Insights – You get data on what works (and what doesn’t) so you can improve your marketing strategy continuously.
👉 Influencing specifically works because audiences already trust influencers. Instead of hearing from a brand, people hear from someone they admire, making the message feel authentic.